More Than Words - Video Compels Action

Digital Marketing Storytelling In Motion​

If you do video for digital marketing —​ chances are, you maybe doing it all wrong! ​

But you are not alone, most digital marketers have been using video the wrong way. ​The tendency is to treat video as if it were for streaming service, DVDs, TV, or even the theaters, were the viewer passively consumes the experience. 

​While video easily grabs audience attention with emotional impact, ​videos on the internet do more than offer information and entertainment. ​

​Captivate Audience
When it comes to getting an immediate emotional response with your audience, nothing makes it easier than telling a story in video format. You can depict your brand, a product, or even your company's value by designing the appropriate video with a strong arc, and making your characters relatable to the viewer.

Spread the Word
It not only helps to straighten your relationship with your audience, but it also helps to spread your message through shareable engagement on the internet, propagating your cause through word-of-mouth about your offer or mission.

Convert Viewers
Video is a powerful marketing tool you don't want to ignore. Imagine being able to turn visitors into customers. Studies show that using video increases conversion rates. They compel viewers into taking action on products, offers, appeals, services etc. ​

Basic digital marketing principles, also apply to videos on your website, blogs, YouTube, Vimeo and social media. But, there are some added things you need to keep in mind.​

Video Marketing Goals
Do you want to introduce a brand to new audiences? You may want a video that builds awareness of a product, service or mission. 

Do you want to deepen relationships with audiences? You may want videos that demo, or give evidence such as testimonials.

Do you want to sell a product, service or fundraise? Then your goal is to convert your audience to take an action.

Video Strategy
Without a clear strategy you may be behind in grasping opportunities for greater impact with actionable, and measurable digital engagement. Depending on were your target audience is in the funnel, there are typically three main strategies. Your video should be designed to evoke the desired results for awareness, decision-making and conversion.

There should always be a close as part of the journey. There are a plethora of techniques that can be used to continue to engage the viewers long after the video has ended. For instance, offer a call-in number after a product demo. Or present an intake form after a webinar for follow up marketing.  If done right, they create instant results for:
✦ Webinars
✦ Announcements
✦​ Sales
✦​ Marketing
✦​ Fundraising
✦​ Campaigns
✦​ Training & Demos

Tactics
As it relates to your video marketing goals and strategy is, there are several ways to achieve any of the afore mentioned goals with video. Here are some video tactics you may want to consider for your next campaign:

• Get your message across with eye-catching visuals that compel visitors to engage or convert
• Transform social media updates into short, shareable videos that promote your business
• Instead of just reading about a topic or course, demonstrate or tease it in a video​
• Enhance sales letters or landing pages, and possibly replace it all together with video
• Showcase customer video testimonials for your products and/or services
• Explain concepts that would be difficult to explain in plain text
• Show visitors the benefits of your product, service or mission
• Create a viral impact with video to increase site traffic or awareness

Today, with the ever increasing billions of viewing audience watching —​ videos have become part of a holistic, omni-channel digital approach.

To get more from your videos, visit ​☛ DigitXVideo