► Analytics

Start Getting More Data, Insights, Knowledge & Results!

Let the Analytics Drive the Solution

Got a problem? Not sure why? Well, let's look at your data under a microscope. Every digital interaction and experience with your business has a story to tell. Understanding visitor behavior on your digital platforms is key to knowing how to tell do digital marketing and communicate your message for success.

Get beyond the surface and know the user intent, wants, needs and behaviors.

DigitXAnalytics brings together research and analysis, along with our experience to provide answers that are simple, powerful to drive acquisition and engagement.

✪ Planning
✪ KPIs
✪ Reporting
✪ Analysis
✪ Keyword Research
✪ Social Listening
✪ User Research

Regardless of where you are in your digital analytics, we help you identify overall goals and plan of action for analytics to optimize your digital efforts, maximize engagement, increase conversion, and brand loyalty.

We have the best results because we follow the trail in the analytics based on intelligent insights to create valuable content and design for users. Using web analytics tools to understand the health of your digital implementation for the most ROI possible.

Create Your Own Digital Experience

Email ✉ [email protected] or call ☎ (240) 720-3985 to lead your digital effort with the right analytics.

Planning

We will work with you to identify tracking metrics, then leverage analytics tools for valuable marketing information. Through careful review of the analytics. We can see what pages and interactions are most popular and bring that content to the forefront.

This includes matching specific user preferences when presenting the content of your website to particular users. We can also see which pages have the highest bounce or exit rate, which often indicates an area for improvement.

Our competitor analysis includes obtaining analytics from a broad range of peer sites to identify those that set a standard in the field and generate a list of features to consider for your business. We use these ideas as steppingstones to inform and elevate the thinking for your digital project.

Key Performance Indicators (KPIs)

KPIs are the cornerstone to get a barometer of your digital performance. It helps truly understand if digital efforts are delivering on key goals. Strategically setting up advanced features including conversion goals and advanced segments to track success metrics within your analytics tool.

We bring data analytics intelligence into your everyday decision making to accelerate the growth and streamline efforts. Finding opportunities as well as threats to discover ways to drive the most Return on Investment (ROI) possible for your digital solution.

Analysis & Insights

Analysis involves taking a deep dive into data sets to answer specific questions about your digital efforts. How do the numbers relate to your business goals? Or maybe you are seeking answer to common problems or even a specific decision that needs to be made.

We'll crunch the numbers with thorough analysis of the data to answer those questions and reveal insights. We explain what the data means by bringing together research and analysis, along with our experience to provide answers that are simple, powerful to drive engagement and acquisition.

Reporting

Ongoing reporting helps monitor your overall digital performance by providing a measure to grow your business online. We set up and track how many people are visiting, which search terms or link address are they clicking to arrive at your site, what content are they engaging with, which conversion actions are they taking – these are the helpful insights to help pivot your digital tactics and strategy towards your goals.

We use of data visualizations and interactive reports to simplify complex data sets and provide your organization at different data needs levels such as team members, management or your partners with an at-a-glance overview of current performance from any timeframe - be it real-time, weekly, monthly, quarterly, annually, etc.

Keyword Research

Most visitors to websites come from organic search words entered into a search box. They are entered in search engines like Google, Yahoo or Bing. These are known as keywords. Keyword research informs everything from messaging to navigation to content strategy. It informs your website's search engine optimization (SEO) so that users can find you on the internet.

Knowing which keywords people used in search engines to find your site helps understand their mindset. It will give you the know how to structure your digital content. This often requires making small changes to parts of your website in order to improve visibility of your website in organic search results.

Social Listening

Social listening is the monitoring of your social media channels. It looks for any feedback and mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries. Social listening finds root causes behind social conversations allowing you to act on those opportunities.

Social listening enables you to not only see and obtain intel to what online users think of your brand, from reviews, shares, mentions comments etc. But, also respond to social activities and trends, in order to leverage your voice and digital presence on the topics you and your audience care about.

Analytics derived from social listening helps to create the kind of content your followers actually want, based on trends. You are able to connect better when you can listen to your audience and respond in real time to theirs needs and wants.

User Research

To ensure messaging resonates and drives conversion, we leverage the full power of testing. We approach testing, not as a standalone activity, but an integrated process that permeates all of our work. Ongoing testing cycles provide the insight we use to continually optimize and enhance campaigns, both on-site and across other channels.

We explore methods to collect user feedback, such as on-page surveys and analytics in a continuous review. These tests enable us to promote valuable, user-centered content such as articles, videos, memes and more in order to drive conversion.