Mobile is the Future of the Internet

It’s not just about getting more customers, it’s about making sure that customers stay with you while on-the-go. You can use mobile to create awareness, grow your customer base, and generate sales. If you’re not using it yet, here are some of the most popular ways to use mobile marketing.

Smarter Content with Data-Driven Insights

How do you know what your target audience wants to hear? How do you determine what pieces of content to promote and feature on your website? On social media, how can you get relevant content in front of your followers? What pieces of content drive paid media conversions? Which type of content is appropriate to your email list and will result in a high level of engagement?

Actionable Insights From Social Listening Intel

​Social is a two-way conversation not a monologue. It's a digital planform that allows brands and individuals to conversate. Individuals post about their life, interests and the sorts. ​While brands share their latest offers, discount programs to their communities. Mostly speaking, and not listening.  ​

Digital Marketing Storytelling In Motion​

But you are not alone, most digital marketers have been using video the wrong way. ​The tendency is to treat video as if it were for streaming service, DVDs, TV, or even the theaters, were the viewer passively consumes the experience.  ​While video easily grabs audience attention with emotional impact, ​videos on the internet do more than offer information and entertainment. ​

Moving From Spam To Inbox Relevance

Various digital channels are great for increasing brand awareness, growing traffic, engaging audience and much more. Email, on the other hand, is where the action happens. ​It is the digital channel that permits genuine business to take place. But, in order to maximize ROI, many variables must be aligned in the best possible way.

Getting to the Heart of Website Conversion

Yes, your website has a heart. Just like any personality it can evoke emotion that convert visitors. It doesn’t matter if it’s text, images, audio or visual in the form of a website.  Websites can incorporate a personality with emotional marketing techniques. ​First, it is important to understand that there are different types of emotions.

​Dissecting Analytics & Keyword Segmentation

Follow the trail in Google Analytics to create valuable content, products and services for users based on intelligent insights.

When it comes to digital marketing and getting results not much works better than segmenting your market. ​But, have you ever thought about segmenting your keywords and analytics to learn more about the actions of your audience? Let's examine this idea further.

Why You'll Have to Get More Social to Improve Conversions

Your customers don't just want to buy from you — they want to like and follow you.

You've worked hard to ensure that the search engine optimization, both on page, and off was just right. You're getting a lot of clicks, and some conversions but you want to push your audience to convert more often, faster. ​ ​You need to find a way to interact with your clients and potential clients. Enter Social Media.